Rise Of The Gummy

Pill Fatigue & Gummies for Grown-Ups

Gummies are not just for kids anymore. A survey conducted by Consumer Reports National Research Center found that 55% of Americans regularly take perscription medication, with an average of 4 pills taken daily. Three quarters of this group also take over-the­counter products, including vitamins and other supplements. This high pill load has given rise to “pill fatigue,” wherein people complain that pills are tiresome to consume, they don’t taste good, and can be hard to swallow. Gummies are a popular alternative to pills, and 14% of consumers say they are more likely to remember to take a gummy supplement over a pill. Gummy supplements racked up a 2.7 billion dollar market in 2016 and the market is predicted to climb to 4.2 billion dollars by 2025. For these reasons , Asta Real is featuring a fruit punch gummy containing 4mg AstaReal® Astaxanthin at SupplySide West this year. The challenge in formulating gummies is overcoming the influence of active ingredients on flavor, color, scent, gummy matrix, and stability. The following sections explore how to overcome these challenges when incorporating AstaReal® Astaxanthin into the much-loved gummy.