Product Development Publications

In a crowded active‑nutrition marketplace where products are endlessly reformulated, ingredient differentiation is a strategic imperative. Brands are seeking science-backed bioactives that communicate performance, recovery and wellness. Formulators, in turn, are searching for ingredients that offer measurable functionality, and a compelling consumer story. AstaReal® Astaxanthin checks all the boxes. While widely recognized for its antioxidant […]

As 2025 comes to a close, we reflect on a year marked by momentum, scientific advancement, and global collaboration. This year reinforced AstaReal’s commitment to science, quality, and partnership. Here’s our 2025 wrapped. From Research to Global Conversation In 2025, our research efforts were firmly focused on active nutrition, achieving the first clinical study demonstrating […]

Fitness and injury prevention are a must for both professional and recreational athletes looking for peak performance on a consistent basis. According to the Physical Activity Council, 218.5 million Americans participated in a sport in 2018. Sports-related injuries are sustained by 8.6 million Americans every year, with 60% of injuries being caused by falls, over-exertion […]

Pill Fatigue & Gummies for Grown-Ups Gummies are not just for kids anymore. A survey conducted by Consumer Reports National Research Center found that 55% of Americans regularly take perscription medication, with an average of 4 pills taken daily. Three quarters of this group also take over-the­counter products, including vitamins and other supplements. This high […]