Qualifications Publications

What are you really buying when you choose a branded ingredient? In a supplement market valued at an estimated $209.5 billion in 2025, consumers have more choices than ever. And as shelves become increasingly crowded, the challenge for formulators isn’t simply creating a product that works. It is creating a product that consumers believe in […]

AstaReal® Astaxanthin Is Now Paleo and Keto Certified! An estimated 3 million Americans subscribe to the paleolithic diet that promotes a lean physique and supports energy. The paleo diet encourages consumption of fruits, vegetables, lean meats, nuts and seeds, seafood and healthy fats, while recommending avoidance of dairy, grain, starches, legumes, processed foods and processed […]