Product innovation Publications

What are you really buying when you choose a branded ingredient? In a supplement market valued at an estimated $209.5 billion in 2025, consumers have more choices than ever. And as shelves become increasingly crowded, the challenge for formulators isn’t simply creating a product that works. It is creating a product that consumers believe in […]

In a crowded active‑nutrition marketplace where products are endlessly reformulated, ingredient differentiation is a strategic imperative. Brands are seeking science-backed bioactives that communicate performance, recovery and wellness. Formulators, in turn, are searching for ingredients that offer measurable functionality, and a compelling consumer story. AstaReal® Astaxanthin checks all the boxes. While widely recognized for its antioxidant […]