Growth in the Functional Food & Beverage Market

Have Your Astaxanthin & Eat It Too

Functional foods and beverages provide added biological or health benefits that go beyond basic nutrition. This nutritional category includes products with naturally occurring functional components (ex. orange juice containing vitamin C), foods enhanced with functional components (ex. eggs enriched with astaxanthin from hens fed H. pluvialis algae), and foods with added functional ingredients (ex. almond milk with added calcium). The consumer demand for functional foods and beverages stems from a desire for healthy and “smart” nutritional options that can support immune function, digestion, healthy aging, cardiovascular health and more.